London-based start-up Kickdynamic has made flexible email a reality with its instantly updating software.

Despite avowals by tech titans such as Mark Zuckerberg, email is not dead. Rather, there may be a lot of scope to use it creatively, as Kickdynamic, a British company, has done.

With a new cross-platform service, users can find that whatever e-mail they open has been specially formulated to work best on the platform on which it will be read. This could be useful for professionals who use e-mail marketing extensively, as it would lend a more human face to missives that were most likely sent out in a huge blast, and at least make the reader feel like an individual rather than part of a larger group. Even more so, instant communications like Twitter and Facebook can be included as they appear, to satisfy the need for speed, as well as personalization. At time of writing, it is the only UK company to offer software of this nature.

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