Dior Debuts Teaser Make Up Campaign On Twitter

Dior Debuts Teaser Make Up Campaign On Twitter
technology

French beauty house posted a series of tweets over a single day to give fans a taste of its latest products.

Betsy Mead
  • 3 april 2013

French luxury giant Christian Dior employed social media to the full in anticipation of a soon-to-be-launched mystery make up line. The positive reception to the campaign demonstrated that employing such marketing might drive user engagement in a more significant way.

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