Dior Debuts Teaser Make Up Campaign On Twitter
French beauty house posted a series of tweets over a single day to give fans a taste of its latest products.
French luxury giant Christian Dior employed social media to the full in anticipation of a soon-to-be-launched mystery make up line. The positive reception to the campaign demonstrated that employing such marketing might drive user engagement in a more significant way.
The company, which boasts worldwide recognition and uses many famous actors and models in its campaigns, such as Natalie Portman, spent March 27 blasting out short tweets of models with cosmetics from the range. Each tweet had an image or a sketch that highlighted a particular product and the hashtag #IconicColors.