Douglas Rushkoff: Brands Must Embrace Peer-To-Peer
PSFK hosts a videochat with the author of 'Present Shock' on why we are stuck in the now and how it is affecting business.
PSFK hosted a Google+ Hangout with author and PSFK CONFERENCE speaker Douglas Rushkoff on some of the themes in his new book, ‘Present Shock: When Everything Happens Now.’
Douglas believes that modern communications technologies have us so distracted with the ‘digital moment,’ constantly receiving emails, tweets, texts and the like, that people’s relationship with time is skewed. But as he says in the video below, he doesn’t expect us to totally ‘unplug,’ but rather stay plugged in as the programmers and creators of the digital culture we inhabit. Watch below to see Douglas’ take on how new business can take advantage of the emergence of this peer-to-peer, real-time economy.