Douglas Rushkoff: Brands Must Embrace Peer-To-Peer

Douglas Rushkoff: Brands Must Embrace Peer-To-Peer
Advertising

PSFK hosts a videochat with the author of 'Present Shock' on why we are stuck in the now and how it is affecting business.

Nestor Bailly, PSFK
  • 28 april 2013

PSFK hosted a Google+ Hangout with author and PSFK CONFERENCE speaker Douglas Rushkoff on some of the themes in his new book, ‘Present Shock: When Everything Happens Now.’

Douglas believes that modern communications technologies have us so distracted with the ‘digital moment,’ constantly receiving emails, tweets, texts and the like, that people’s relationship with time is skewed. But as he says in the video below, he doesn’t expect us to totally ‘unplug,’ but rather stay plugged in as the programmers and creators of the digital culture we inhabit. Watch below to see Douglas’ take on how new business can take advantage of the emergence of this peer-to-peer, real-time economy.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.