Abigail Posner: How Brands Can Humanize Their Digital Experience [PSFK 2013]
Google's Strategic Planning chief to appear at PSFK NYC to offer insight into how the brand-tech paradigm is changing.
As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. Abigail Posner, a luminary in the world of advertising and now Head of Strategic Planning, Agency Development at Google, will be discussing how the company is seeking to humanize the branding by becoming more attuned to customers and their preferences. She recently spoke to PSFK to offer us some insight into how the brand-tech paradigm is changing.