Why RSS is a people's platform and how this was the cause of the tech giant's termination of its popular service.

RSS is a core tool for trend spotters and information junkies. Social media tools, like Twitter, may provide robust platforms for discovering information but Google Reader can synthesize this mass of content, while allowing users to tailor what they read to their needs and interests. Because of these handy functions, it has become beloved by many across the globe and it follows that the news of its demise has been received with frustration. As PSFK Editor Dave Pinter, mentioned:

I consider myself a Google Reader power user and it has been an invaluable tool for keeping up with news on the web and doing research. It is all function and no flash, but that is exactly what I need. I've started my day with scanning feeds in Reader for years and I rely on it for work… The larger worry though is losing Google's server power which could make any of these replacements not as speedy.

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