The detailed print ads show the journeys of a rockstar, entrepreneur and pool player sketched inside the iconic glass.

Three detailed print ads created for Guinness’ ‘Made of More’ campaign show the journeys of a “Rockstar,” “Entrepreneur” and “Pool Player.” Adding a human angle to the campaign, the illustrated posters are described as “visual craft emotional representations of the new Guinness tag line.”

The story of ‘Made of More’ is brought to life through three people’s different journeys. Developed at BBDO Singapore, the artistic ads use a fresh technique that is intricate and arresting.

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