Guinness Ads Illustrate Paths To Greatness

Guinness Ads Illustrate Paths To Greatness
Advertising

The detailed print ads show the journeys of a rockstar, entrepreneur and pool player sketched inside the iconic glass.

Emma Hutchings
  • 26 april 2013

Three detailed print ads created for Guinness’ ‘Made of More’ campaign show the journeys of a “Rockstar,” “Entrepreneur” and “Pool Player.” Adding a human angle to the campaign, the illustrated posters are described as “visual craft emotional representations of the new Guinness tag line.”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.