Ahead of PSFK CONFERENCE 2013, Hamdi Ulukaya speaks with PSFK about how the consumers themselves helped him form his product.

As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. Hamdi Ulukaya, founder and president of Chobani, will be speaking about his brand and how it now has the biggest market share in the Greek Yogurt space. He chatted with PSFK about the company’s meteoric rise and its charitable aims.

What made you decide to experiment with Greek Yogurt, and why did you think it would be successful?

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