'Ignite' uses micro sensors and wireless networking technology to act in concert with other bottles and the surroundings.

Heineken introduced a ‘smart’ beer bottle that can interact with other bottles, its surroundings, and the people around it, at Milan Design Week. ‘Heineken Ignite‘ is a new innovation from the brand that demonstrates its commitment to “using pioneering technology and design to create inventive new ways to experience the product and the brand.”

The interactive bottle uses micro sensors and wireless networking technology to sense when people are clinking the bottles together to say “Cheers.” It can also react when a person takes a sip and actively respond to music.

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