Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success

Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success

Marketing professionals must equip themselves with the right tools, ask the right questions and have a concrete understanding of outcomes.

Macala Wright
  • 21 april 2013

My last article on influencer marketing covered declining standards in influencer marketing.  Many readers were left asking, “How do we then create effective influencer marketing programs?”

In order to be effective, communications professionals must first remember what influencer marketing is and isn’t:

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