Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success

Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success
Advertising

Marketing professionals must equip themselves with the right tools, ask the right questions and have a concrete understanding of outcomes.

Macala Wright
  • 21 april 2013

My last article on influencer marketing covered declining standards in influencer marketing.  Many readers were left asking, “How do we then create effective influencer marketing programs?”

In order to be effective, communications professionals must first remember what influencer marketing is and isn’t:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.