John Gerzema and Michael D'Antonio on why we all need to upgrade to the "operating system of 21st century progress."

One of the biggest cultural shifts currently taking place is the shift towards feminine values and traits on a global scale.  As noted in their forthcoming book The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future, Young & Rubicam's Chief Insight Officer John Gerzema (above, left)  and Pulitzer Prize-winning journalist Michael D'Antonio pull out the data that underscores what they call a sea change away from the male-oriented, command-and-control systems that have been in place in so many countries for so long.

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