Rob Fields: What Two Guys Learned About The Importance Of Feminine Values

Rob Fields: What Two Guys Learned About The Importance Of Feminine Values
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John Gerzema and Michael D'Antonio on why we all need to upgrade to the "operating system of 21st century progress."

Rob Fields, Theory + Impact
  • 11 april 2013

One of the biggest cultural shifts currently taking place is the shift towards feminine values and traits on a global scale.  As noted in their forthcoming book The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future, Young & Rubicam’s Chief Insight Officer John Gerzema (above, left)  and Pulitzer Prize-winning journalist Michael D’Antonio pull out the data that underscores what they call a sea change away from the male-oriented, command-and-control systems that have been in place in so many countries for so long.

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