Ford product manager sheds light on the growing interactivity between user and the gadget, and what we can expect to see in the cars of the future.

As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. Julius Marchwicki, product manager at Ford Motor Company, and very involved with its Sync technology, explains how Sync came into being and what it means for the trend of connecting humans to their gadgets with increasing ease.

What was the inspiration behind Sync?

I was brought into the Sync team shortly after it launched. The general aim behind Sync and voice activated technology was to hone in on the trend of cellular telephones and how they had started to become ubiquitous in people’s lives. Suddenly, everyone was reachable all the time, including in their vehicles. Was there a way to take the information that a consumer was carrying in his pocket and connect it to the vehicle so that he or she could access it safely while driving?

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