Kat Egan discusses how a more inclusive and targeted approach is the key to successful marketing.

As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. Kat Egan is a long-time digital strategist who has been on the forefront of the digital space and has experienced first hand the changes that have taken place. She will be speaking on a panel at this year's event and shared some of her thoughts regarding the future of marketing strategy in a changing, more technologically-orientated, landscape.

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