Kat Egan: Personalizing Brands In Today's Digital Space [PSFK 2013]
Kat Egan discusses how a more inclusive and targeted approach is the key to successful marketing.
As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. Kat Egan is a long-time digital strategist who has been on the forefront of the digital space and has experienced first hand the changes that have taken place. She will be speaking on a panel at this year's event and shared some of her thoughts regarding the future of marketing strategy in a changing, more technologically-orientated, landscape.