Lexus Turns Its Dealerships Into Lounge & Gallery Spaces
The Intersect studios aim promote the company's brand values rather than give the hard sell.
What happens when you mix a hotel lounge, art space, cafe and retail shop with a car dealership? Lexus is doing just that with a series of brand environment spaces. Mark Templin, Executive Vice President of Lexus International announced that they will open soon in select cities around the globe. A few details were revealed at ‘Design Matters', a special event Lexus held in New York City to highlight their design ventures such as the Lexus Design Awards.
INTERSECT BY LEXUS will be a unique space in select global cities where people can experience Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests will be able to engage with Lexus through design, art, fashion, culture, movies, music and technology.