Lexus Turns Its Dealerships Into Lounge & Gallery Spaces

Lexus Turns Its Dealerships Into Lounge & Gallery Spaces
Advertising

The Intersect studios aim promote the company's brand values rather than give the hard sell.

Dave Pinter, PSFK
  • 28 april 2013

What happens when you mix a hotel lounge, art space, cafe and retail shop with a car dealership? Lexus is doing just that with a series of brand environment spaces. Mark Templin, Executive Vice President of Lexus International announced that they will open soon in select cities around the globe. A few details were revealed at ‘Design Matters’, a special event Lexus held in New York City to highlight their design ventures such as the Lexus Design Awards.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.