Writers from the hit advertising series are looking to cover the space program beginnings.

The US space program may soon be getting the alcohol-and-sexism treatment.

According to reports from the Florida film industry, writers from the hit AMC series “Mad Men” are in the process of pitching a potential new series focused on the early days of NASA. The TV series, which is tentatively being called “Cocoa Beach,” would focus on the US space program in the 1960s – including the journalists who covered it.

Cocoa Beach, or the ‘Space Coast’ as it’s called, is no stranger to media portrayal. The popular ‘60s sitcom “I Dream of Jeannie” was set in Cocoa Beach, although filmed elsewhere, as well as the less-successful series “The Cape,” which only made it through one season before being cancelled.

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