Brands Reward The Healthy To Take Meds On Time
Mango Health uses game mechanics and branded points to help users stick to a schedule.
Personal health management company Mango Health has launched a new mobile app that aims to help people better track their health and gain deeper understanding into their daily medication and supplement regimen. PSFK has written about the initiative before, but now it is live for any iPhone user.
According to the CDC, 80% of people take some combination of medications and supplements, yet 75% fail to follow prescriptions properly and most are completely unaware of any potentially dangerous interaction these substances may have with each other. Mango Health tries to solve these issues. First by providing detailed information regarding the medication and supplements being taken and outlining potential adverse interactions. Secondly, it introduces game dynamics into the experience to incentivize users and increase consistency and retention rates by offering real world rewards like store gift cards and charitable donations.