In advance of the PSFK CONFERENCE 2013 in NYC, Melissa Waggener Zorkin discusses how Twitter and the like are changing the way we support each other as a society.

Waggener Edstrom has provided PSFK with generous support throughout 2012 and beyond and is the Official Agency Partner of the PSFK Conference Series. In advance of the PSFK CONFERENCE 2013, they shared their thoughts on the use of social media to promote the greater good. 

The PSFK audience is a digitally savvy bunch. So it will come as no surprise to this group to learn that social media has become a critical tool for engaging with and supporting social causes.

Historically, we’ve seen the largest turnout through social media and online giving in response to disasters, such as relief following the earthquake in Haiti, the Japanese tsunami or Superstorm Sandy on the east coast of the United States.

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