Tech giant plans multi-purpose 40,000 square meter space.

Microsoft have tasked Danish firm Henning Larsen Architects to create a university just north of Copenhagen that will house the brand’s Danish headquarters, as well as host student housing, shops, cafes and open technology areas for the general citizenry.

This project is a perfect demonstration of shifts that have surfaced within urban development strategy. One of which is a proactive strategy on the part of brands to train future workers in corporate universities mentioned in an earlier post on PSFK. Plenty of Fortune 500 companies such as McDonalds and Starbucks are jumping on board this trend as they are becoming increasingly frustrated with the amount of under-qualified workers applying for jobs.

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