Nuance has unveiled 'Voice Ads', a new format that enables people to have two-way conversations with brands.

Nuance has unveiled a new mobile advertising format that enables consumers to have two-way conversations with brands. Voice Ads integrates the company’s voice technology to transform traditional advertising into a more engaging experience.

Nuance lets brands create ads that talk back to consumers through their smartphones using voice recognition technology. This creates an opportunity for brands to deepen the relationship with their core audience through targeted interactive ads.

Voice Ads are simple and fun for consumers to use, prompting them to participate by talking to it. The conversation then drives the experience, which is tailored to meet the needs of both the brand and the consumer. Michael Thompson, executive vice president and general manager of Nuance Mobile, said:

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