The retail outpost collaborates with start-up littleBits to create installations that highlight technology and craftsmanship.

New York's Museum of Modern Art (MoMA) Design Store and innovative start-up littleBits are bringing dynamic art to the shopping experience. Visitors to the MoMA Design Store's two branches in Midtown and Soho will be treated to a visual feast, in the form of two installations that incorporate electronics and gadgets into forward-thinking mini-exhibitions, from April 9 through May 12.

The Midtown branch of the design store, located at 11 West 53rd Street close to the museum, will feature an oversized Ferris Wheel while the Soho outlet at 81 Spring Street will host a frightening white shark as its centerpiece. Both stores will showcase littleBits' “electronic library,” a collection composed of several ‘blocks,' each highlighting a different kind of hardware from buzzers to batteries.

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