Not even the smartest metered model can make up for meagre digital ad revenues and a failure to recruit younger readers.

This article titled “This tipping-point for paywalls does not fix newspapers' larger crisis” was written by Michael Wolff, for guardian.co.uk on Monday 1st April 2013 14.30 UTC

To the surprise of many digital evangelizers and old-media doubters, newspaper paywalls turn out to work. Sort of.

The Washington Post and the Daily Telegraph in London are the latest to announce their pay plan, so that, in the foreseeable future, most rather than a select few papers will have implemented some kind of subscription or metered fare.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in