Nine West Encourages Fashionable Humanitarianism With Interactive Youtube Ads
The shoe brand's contest invites people to upload videos of them doing good while looking good.
Nine West has launched a YouTube campaign called ‘Gangs for Good' that invites women to upload videos of them and their girlfriends doing good while looking good. The campaign, on Nine West's YouTube network Channel 9, offers them the chance to win a trip to New York City and a $5000 donation to an approved charity of their choice.
‘Gangs for Good' is part of Nine West's new initiative ‘We Do Good,' which is focused on compassion and fashion. Participants can upload videos of them fundraising, volunteering, or lending a helping hand.