Nine West Encourages Fashionable Humanitarianism With Interactive Youtube Ads

Nine West Encourages Fashionable Humanitarianism With Interactive Youtube Ads
technology

The shoe brand's contest invites people to upload videos of them doing good while looking good.

Emma Hutchings
  • 5 april 2013

Nine West has launched a YouTube campaign called ‘Gangs for Good’ that invites women to upload videos of them and their girlfriends doing good while looking good. The campaign, on Nine West’s YouTube network Channel 9, offers them the chance to win a trip to New York City and a $5000 donation to an approved charity of their choice.

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