Luxury Denim Brand Turns Old Jeans Into New Rugs
Pants that are no longer able to be worn are upcycled into a useful, eco-friendly household item.
Trying to figure out what to do with old jeans normally ends in one conclusion – throw them away. This results in a lot of wasted material, which is exactly why Nudie Jeans has decided to start doing things differently. They are taking the old worn-out jeans and turning them into rugs.
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