Old Spice Parodies 1980’s TV Jingles In Latest Campaign [Video]
The men's grooming brand shows off its new lineup of bar soaps by paying tribute to old 1980s commercials.
Old Spice is introducing a new lineup of bar soaps this month, available in the brand's popular scents Fiji, Pure Sport, and Swagger. For the launch, two TV ads have been developed by Wieden+Kennedy that parody the jingle soap commercials of the 1980s, with a third debuting this summer.
The ads ‘Shower' and ‘Watermelon' demonstrate how guys can wash their body the manly way with scented bar soap and feature funny, informative jingles. One shows a man cutting open a basketball to reveal a watermelon and then reaching inside to pull out a bar of soap. The other shows a doctor showered by water wherever he goes, including when he's out at dinner and performing surgery. Joe Arcuri, vice president of North America Beauty Care at Procter & Gamble, said: