Popuphood helps entrepreneurs rent free storefronts as part of derelict revival movement.

Popuphood in Oakland, San Francisco is an urban initiative offering free retail space in unused buildings to local entrepreneurs. Launched by two local entrepreneurs to encourage urban renewal in Oakland where retail is struggling, the projects allows local artists, designers, and retailers the opportunity to open their own stores in previously vacant storefronts for six months, rent free.

Across the world, many developers are running projects aimed at counteracting urban decay. As cities struggle to find available land for new development projects, there is a counter-movement that is reinvigorating existing urban infrastructure and buildings that in many cases have been neglected and fallen into disuse.

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