An uber for massages service to an app-ified version of wedding site Lover.ly.

Each week PSFK features many new and innovative apps. To highlight the some of the best, we’ve compiled a roundup of the most interesting and creative apps written about on the site these past seven days:

Shazam For Clothes Identifies What TV Characters Are Wearing

Music identification company Shazam is seeking to change the way we interact with TV and fashion, by developing Shazam to include a means of identifying the fashion you see on television. To identify a song, Shazam uses a sample of audio content and matches it to a vast database. The company has expanded this audio tagging to its TV feature within the app so users can also tag TV shows, which will pull up content on the show such as trivia, cast bios and merchandise.

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