PSFK chats with Rachel Shechtman, founder of STORY, about how elastic environments are positively impacting urban development.

As part of our My Ideal City series looking at the future of cities, PSFK reached out to experts to get their take on key trends we’ve identified that are currently affecting urban environments. Rachel Shechtman is founder of STORY, a location refining brick and mortar retail by creating a store that is meant to be changed frequently to suit a range of different styles, use cases and needs. She spoke with PSFK.com about how elastic environments in cities are developing to accommodate a wide a range of use cases, transforming any environment into a multi-use destination that attracts a mix of demographics.

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