The founder of STORY shares her thoughts on what she believes is the future of e-commerce.

As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. Rachel Shechtman is the creator of STORY, a new retail concept, and founder of CubeVentures, a retail consulting organization. She spoke to PSFK about the progress she has seen in STORY since presenting at PSFK CONFERENCE NYC 2012 and what she has planned for its future.

Since you last came in and presented your store STORY how many iterations have you created?

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