Simon King: How I’m Reinventing The T-Shirt
PSFK collaborator looks to design a new wardrobe for the 21st century.
Last week I was speaking to Piers, the Johnny Depp-like founder of this nimble monolith PSFK. The conversation went something like this:
Piers: I’ve been working with X brand, Y brand, flown here, partied there and had lots of people suck up to me. My wife’s gorgeous, my kids are angels. So what are you up to?
Simon: Designing t-shirts.
Piers: Well that’s nice. Did you see the great speakers we had at the last conference? We’ve got X coming and Y coming and they all love me to bits, especially my tousled, school boy hair. Do you think I could pass for a Twilight vampire? Oh forget that…so what about these shirts?