Ahead of PSFK CONFERENCE 2013, Ross Martin of Viacom and Scratch discussed how technology is breaking down the boundaries between brand and consumer.

As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. Ross Martin, Executive Vice President at Viacom and head of MTV Scratch, will be participating in a panel that examines the impact of technology on brand innovation. He spoke to PSFK about how technology can help companies to engage with their consumers and craft fresh initiatives.

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