Samsung Tackles The Epic In Its New Tv Ads [Video]

Samsung Tackles The Epic In Its New Tv Ads [Video]
technology

The brand focuses on creativity for its enticing depiction of the new technology rather than comparing itself to competitors.

Emma Hutchings
  • 3 april 2013

Whereas Samsung Mobile’s marketing strategy seems to be focused on comparing itself to its competitors, their TV division is going in another direction by concentrating more on the creative. ‘Charge’ is an enticing depiction of Smart TVs that tries to encourage the audience to become early adopters.

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