San Francisco Creates A Social Network For Emergencies [Video]

San Francisco Creates A Social Network For Emergencies [Video]

The city is testing out a new way for people to help each other and react quickly when disaster strikes.

Ross Brooks
  • 23 april 2013

A new social network is trying to redefine how we look at emergencies. Instead of seeing them as a time when things fall apart – SF72 want you to see them as a time when people come together. This social support network aims to help people be more prepared and better informed for when disaster does actually strike. The city has collaborated with the design firm IDEO to create the online meeting place for people who want to be ready and are willing to help. This can include registering your home as somewhere people can stay if they lose their own, what supplies you have available – perhaps an inflatable raft during a flood – or what specialist skills you can offer to those in need.


While social media has been used by government agencies in the past, their efforts didn’t enable people to connect with each other, only offer help directly to said agencies. This new platform could allow people to connect with each other on an unrivaled scale and with unprecedented speed, making rescue efforts and aid immensely more powerful.

Here’s a glimpse at what the service hopes to achieve:


+Environmental / Green
+Media & Publishing
+natural disasters
+Social Media
+Social Networks

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