Design Firm & Smart Car Launch Collection For Urban Living
BoConcept joins the automaker in a signature collection for small spaces.
Smartville is a collaboration between Danish furniture and accessories retailer BoConcept and smart car. The two brands are united by the central concern of designing for city life. They both grapple with the challenges on condensing intelligent solutions into a compact space. With the ultimate goal of reducing stress in urban dwellers lives and the spaces they inhabit, BoConcept’s Collection & Visuals Director Claus Ditlev Jensen explains the partnership: