Design Firm & Smart Car Launch Collection For Urban Living
BoConcept joins the automaker in a signature collection for small spaces.
Smartville is a collaboration between Danish furniture and accessories retailer BoConcept and smart car. The two brands are united by the central concern of designing for city life. They both grapple with the challenges on condensing intelligent solutions into a compact space. With the ultimate goal of reducing stress in urban dwellers lives and the spaces they inhabit, BoConcept’s Collection & Visuals Director Claus Ditlev Jensen explains the partnership:
To me, smart is not just a car. It is a statement of urban living and the perfect city car in terms of beautiful, functional design. Both Smart and BoConcept have years of experience within each of our industries, and we put our knowledge and understanding to great use in making urban living easy. We share the commitment to strong focus on urban life