Along with releasing a song with an anti-gun theme, the artist has collaborated with MTV and Jewelry for a Cause on limited edition items.

Snoop Lion recently collaborated with MTV and Jewelry for a Cause to help take illegal guns off the streets. After debuting his No Guns Allowed music video, which has a strong anti-gun theme and hopes to inspire social change, the artist is backing a collection of limited edition MTV x Caliber bracelets.

These are made, in part, from the steel of reclaimed illegal guns and feature unique serial numbers from illegal firearms returned via buyback programs in Newark. The unisex bracelets are $40 and a portion of the proceeds from each sale is donated to the Newark Police Department to help fund future gun buyback amnesty programs.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in