Concept Department Store For The Social Media Generation
Discovery, frequent change and an open layout aim to resonate with young shoppers.
Upside is a new concept department store in Herstal, Belgium designed offer a social marketplace shopping experience. Instead of each category on a separate floor like a traditional department store, Upside is contained on a single level within a raw industrial building. Having all the merchandise together reflects Upside’s tagline ‘A Community of Good Brands.’
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