Concept Department Store For The Social Media Generation

Concept Department Store For The Social Media Generation
Design

Discovery, frequent change and an open layout aim to resonate with young shoppers.

Dave Pinter, PSFK
  • 5 april 2013

Upside is a new concept department store in Herstal, Belgium designed offer a social marketplace shopping experience. Instead of each category on a separate floor like a traditional department store, Upside is contained on a single level within a raw industrial building. Having all the merchandise together reflects Upside’s tagline ‘A Community of Good Brands.’

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.