Sonia Sahney Nagar: Creating A Consumer-Driven Shopping Experience [PSFK 2013]

Sonia Sahney Nagar: Creating A Consumer-Driven Shopping Experience [PSFK 2013]

Ahead of the PSFK CONFERENCE 2013, the co-founder of Pickie shares where she thinks the retail world is heading.

Betsy Mead
  • 12 april 2013

As part of the run-up to PSFK CONFERENCE 2013 in New York this April, PSFK will be publishing a series of short interviews with speakers to give a taste of what will be discussed in this meeting of creative minds. Sonia Sahey Nagar, formerly of, is a co-founder of Pickie, an iPad app that hones your social network and favourite to make shopping a preference-driven experience.  She spoke with PSFK about her time in the field of retail innovation and her strategies for success.

What advice would you give to fellow female entrepreneurs who seek to gain prominence in a world that can be dominated by men?

Surround yourself with good people.

You’re going to want good mentors & advisors — these can be formal or informal. As you manage through new situations and make tough decisions it helps to have sounding boards and a network of supporters.

You’re also going to want to have a roster of people that you respect that you can build a team from. Hiring is hard, start building relationships when you’re not hiring and keep good people in mind for later.

How did you translate your experience at Amazon into success at Pickie?

My experiences at Amazon shaped my opinions on how eCommerce works, and where the biggest business opportunities are. These inform Pickie’s vision.

What trends do you see taking place in the field of retail innovation?

eCommerce sites are increasingly using content to successfully get shoppers to come back more frequently (vs. only coming back seasonally when new stock arrives). Curation has proven to be an effective way to compete with large-scale players like Amazon. Subscription commerce is being applied across tons of different verticals, though I think Birchbox is the only success story so far.

Please join us on April 12th to hear Sonia give an update on Pickie at PSFK CONFERENCE 2013.

To learn more about PSFK CONFERENCE 2013, click here, and to watch the live stream go to, where the action will be live until 5:30pm EST.


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