Tony Hsieh Project 100 is a complete transportation system that includes buses, cars, and bikes.

Tony Hsieh's Downtown Project for revitalizing Las Vegas is launching a complete transportation system for getting around without needing to own a car. ‘Project 100‘ has just signed a deal for 100 Tesla Model S vehicles.

It will launch a mobile app during its invite-only beta in the coming months, and its official launch will bring together over 100 on-demand drivers, shared cars, shared bikes, and shared shuttle bus stops, for a single monthly membership.

The experience is simple: open an app so we know where you are and tell us what zone you want to travel to. With that information we’ll give you a set of options, for example, 1 – Be picked up by a driver in a Tesla in 3 minutes, 2 – Drive yourself in a low range electric vehicle that’s 0.2 miles away, 3 – Grab a bike that’s 0.1 miles away or 4 – Hop on the party bus that will be near you in 4 minutes.

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