Toyota Concept Car Shifts From Pick-Up To Off-Roader To Convertible

Toyota Concept Car Shifts From Pick-Up To Off-Roader To Convertible
Design

MEWE embodies the transition from the culture of ‘more’ to the culture of ‘better’ with a sustainable, multi-purpose vehicle.

Dave Pinter, PSFK
  • 28 april 2013

Car companies mostly use concept cars to test new styling directions and preview advanced technology features. Toyota’s ME.WE concept aims offer a mobility vision that responds to the social and environmental issues of today, in essence substance with style. To develop the ME.WE, Toyota’s European Design & Development (ED 2) studio partnered with Jean-Marie Massaud, an independent product designer and architect.

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