Phone Company Renames Madrid’s Subway System

Phone Company Renames Madrid’s Subway System
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Vodafone has struck a deal to add its name and logo to one of the underground rail lines and the Spanish capital's Sol station.

Emma Hutchings
  • 26 april 2013

The British mobile network operator Vodafone has found a new way to remind consumers about its brand. As part of a €3m deal, it will be renaming a section of Madrid’s underground rail network and adding its red logo to the signage.

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