Walmart Considering Crowdsourcing Its Customers To Deliver Online Purchases

Walmart Considering Crowdsourcing Its Customers To Deliver Online Purchases

The retailer thinks about tapping shoppers to deliver items to online buyers who live on their route home.

Leah Gonzalez
  • 10 april 2013

Retailer Walmart is looking to join the crowdsourcing bandwagon with an interesting delivery service concept for their online sales. Instead of having employees or a third-party delivery company deliver items that were purchased online, Walmart is thinking of tapping their customers to bring these items to the online buyers.

With this concept, Walmart customers can give their address and sign up to deliver packages for online buyers who live in their area or along their way home. In exchange, they would receive a discount on their purchases.


With this new concept for delivery of online purchases, the retailer hopes that it will be able to compete better in the online market against giants such as Amazon. It also hopes to cut down on transportation costs by shipping orders directly from their physical stores. The company currently uses third-party carriers for their deliveries.

The concept is still in its initial planning stage since the company needs to flesh out any legal and privacy implications associated with this type of  arrangement.


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