Cereal Brand Accepts Photographs As Money

Cereal Brand Accepts Photographs As Money
technology

Weetabix invites shoppers to trade pictures of its On The Go biscuits for new packs of the actual snack.

Leah Gonzalez
  • 23 april 2013

If you’re a UK shopper, a simple snapshot can get you a free breakfast snack. Cereal brand Weetabix has just launched its Pay-By-Picture shopping initiative in partnership with retailer Boots UK.

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