New dessert shop uses pedal-power to whip up tasty treats.

It may seem counter-intuitive to bring together exercise and ice cream, but that is just what Edward Belden has done with Peddler’s Creamery, his ice cream shop where the dessert is churned with pedal power.

Belden has always had a love of biking, and since working at Baskins Robbins in high school, of ice cream as well, but it was not until he took an ice cream making course at the University of Wisconsin that he figured out a way to bring his two passions together. Peddler’s Creamery began where many good ideas start these days, on Kickstarter. Belden funded a mobile cart and after one year of tricycling to churn out his sweet treats, he was able to set up a physical space, opening Peddler’s Creamery in Los Angeles last week.

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