Roll: Perfect Fit helps customers pick the right chassis and seat design for their lifestyle.

Chicago bike retailer Roll has a new way to help those who are looking to get a new bike but are not sure about the specifications to look for. Roll: Perfect Fit is a patented professional fit system that uses 3D body scanning to help find the right type of bike and seat for customers. According to the bike company's website, they partnered with ergonomics, bike fit, and technology specialists in Europe to develop the system.

The system uses cameras and lasers to get a complete body geometry scan, then the experts at Rol use the data combined with a comprehensive ride and lifestyle assessment to determine the best bike model and specifications for the person.

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