Bicycle-themed event promotes sustainability and environmentally friendly alternatives.

Ecochella was an event organised by Rachel Woods-Robinson, a 4th year Physics major at UCLA – the result was an off-the-grid concert powered entirely by the audience.

The bikes were provided by Rock The Bike – a company that specialises in powering events using just a two-wheeled generator. Audience efforts were enough to allow eight UCLA student and alumni bands perform on the night – including ten-piece headliners Dustbowl Revival. Just to prove that bikes can power more than music, there were food offerings from Peddler's Creamery – a company that offers frozen treats churned by bicycle.

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