Campaign Invents New Species Of Fruit To Promote A Blender [Video]

Campaign Invents New Species Of Fruit To Promote A Blender [Video]

Ogilvy Brazil shocks market-goers' tastebuds with hybrid snacks for a marketing stunt.

Daniela Walker
  • 30 may 2013

Brazil is home to many exotic flora and fauna, but even the locals at a São Paulo food market did not know what to make of Kiwigerine, Bananaberry, and Pinegrape – the new fruits created by ad agency Ogilvy Brasil to promote the Philips Walita Avance blender.

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