The fast food chain created a novel way for enthusiasts to eat their food without having to stop what they're doing.

Burger King in Puerto Rico is celebrating its 50th anniversary by giving away a new device they worked on with DLC/Ogilvy & Mather – it's called the “Hands Free Whopper.” Using their CRM database, the company identified 50 loyal customers and sent them one of the handsfree kits.

Check out the video below to see the stunt in action and judge for yourself whether this could be an actually useful product.

Hands Free Whopper

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