Online retail space provides interactive content and handpicked products from influential stars.

Gentology is a new website just for guys that focuses on the next wave of e-commerce built around a new model of celebrity-focused engagement and entertainment. The attraction stems from the fact that the content is purely powered by stars from the sports and entertainment industries such as NFL and NBA players and musicians and television personalities. These ‘Insiders’ scour the web for their favorite products including accessories, apparel, electronics, art and even food and drink.

The concept connects visitors with not only the brands but also the celebrities themselves, giving the site a unique proposition and an edge above other e-commerce sites that simply sell. The content also includes celebrities explaining why they love the product further increasing its appeal and giving users a sense of shopping with the star through an exchange of opinions and tips.

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