Child Abuse PSA Delivers Encrypted Message Only Kids Can See

Child Abuse PSA Delivers Encrypted Message Only Kids Can See
Advertising

A new ad campaign reaches out to young people who feel threatened, in a way that will keep them safe.

Ross Brooks
  • 7 may 2013

The Spanish organisation ANAR has recently released an ad campaign that can only be seen by the children suffering from abuse – without alerting their abusers in the process.

Using a technique called lenticular printing – which is also used for 3D posters – the foundation has created a poster that displays different images depending on the angle it is viewed from.

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