Sensory researcher designs visual representations to make people aware of the scents of their urban hubs.

For sensory researcher Kate McLean, having a smell map of one's city is just as important as having the traditional visual map. That is why she created Sensory Maps, which are designed to make people more aware of not just the visuals but also the smells of their cities.

According to McLean, smells or scents bring out memories and can connect with people on a deeper level. Plotting the smells around the city and identifying ‘smell marks' or olfactory landmarks can help people know more about their city and can improve their experience of their environment.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)