Global drinks maker pledges to boost nutritional info and ban advertising aimed at children under 12.

This article titled “Coca-Cola says it will drive obesity battle with calorie counts” was written by David Batty, for The Guardian on Wednesday 8th May 2013 20.07 UTC

Coca-Cola has announced plans to help tackle obesity by displaying the calorie counts of its fizzy drinks more visibly and promoting regular exercise.

The measures, which will cover more than 200 countries, are part of the strategy of the world's most valuable brand' to improve its reputation among consumers amid concerns that its sugar-laden carbonated drinks are helping to fuel the global obesity epidemic.

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