In Brief

The soft drink company comes up with another new way to make drinking a soda a social activity.

The soft drink company has always put a strong emphasis on the idea of sharing – in addition to their recent “Share A Coke” campaign, Coca-Cola has also introduced a can that can be shared between two people – by pulling it apart.

Teaming up with Ogilvy in Singapore and France, the two companies designed a can that is just like a regular coke can, the key difference being that it twists apart, forming two mini-cans that can be easily shared. The cans weren’t actually on sale at any point, instead they were available via a “happiness truck” in Singapore that handed them out to passersby on the street.

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